
WELCOME TO
MASS PARTICIPATION WORLD
Facilitating Year-Round Engagement and Collaboration
CONFERENCES
Fostering collaboration and best practice in the mass participation industry
INSIGHTS
Industry insights with customisable reports on a participant’s year-round journey
Education
Grooming the next generation of mass participation leaders
Consulting
Leveraging years of combined experience to deliver goals

Conferences
UPCOMING CONFERENCE
SINGAPORE
2 – 4 December 2019

Insights
Expanding on the inaugural 2018 Asian Runner Survey which was conducted in partnership with Running USA and drawing on Mike’s 30 years of data and insights experience, MPW is building a series of surveys that will help all industry verticals to understand “Mass Participation 365” – the year round journey of a mass participation participant. The surveys will be used to generate multiple annual insight reports by vertical (running, cycling, triathlon, swimming, obstacle etc) as well as by city, country and event.
Education
Both Chris and Mike are passionate about sharing their combined 65 years of knowledge to help current and future leaders avoid some of the mistakes that they have made in their journey. Through MPW, they will be sharing their knowledge and insights through a variety of platforms including free webinars, subject-based workshops, and a program of five and 10 month Master Classes.
In our continuous effort to empower the industry and share knowledge with current and future leaders, Mass Participation World hosts several year-round education sessions including:
Master Class
Join a group of dedicated industry leaders in a peer-supported master class journey that will equip you with the know how of mass participation. Intake starts annually with options for a 5 and 10-month program.
Workshops
Hosted for small groups, our interactive workshops impart practical knowledge with direct interaction and real-life scenarios for participants.
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Free Webinars
Join one of our free hour-long webinars covering an aspect of mass participation where we provide insights and industry best practices.
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Consulting & Mentoring
Book out Chris or Mike to have a one-on-one conversation. Whether it’s a new event concept, a potential sponsor activation, a review of your current processes, get an expert’s opinion in a private setting.
Learn more

Consulting

Team
Mass Participation World (MPW) was co-founded by Chris Robb and Mike Laflin who between them have over 65 years of experience in the sports industry.
Chris Robb
Chris is a 35 year Mass Participation veteran which has seen him at the helm of events for over 1 million people including the 60,000 runner Singapore Marathon. He is also the author of Mass Participation Sports Events as well as being an international speaker who has spoken in 15 countries.
Mike is the Founder and Former CEO of Sportcal and now the Founder, Director and CEO of Global Sports Strategies. Mike brings over 30 years of experience with data & research in the sports industry.
There is no doubt that the world faces huge and growing health issues.
Mike Laflin
At MPW, we passionately believe that Mass Participation sports have a massive role to play in the future health and wellbeing of the world. Without doubt, the best results can be achieved through partnership and collaboration across the entire industry eco-system. Our dream is to see an industry that works together across all verticals to help raise the tide so that all boats rise. Together, we can positively impact the lives of hundreds of millions of people.
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Testimonials

I witnessed how he oversaw a massive & logistically complicated event helping it run smoothly and making it a huge success. I have learned a great deal from watching Chris & by following his advice. He is a great communicator & innovator in a segment that he has helped to pioneer in Asia.

There are few individuals that understand and have thrived in this space across multiple decades, countries, sports and event formats. Chris has ice in his veins and is like a championship quarterback – he sees what is going to happen 3-4 plays before it does and his team can then react before the issue even happens.

Chris’ heart is in seeing the cycling and running phenomenon blossom in Asia and he has not missed a chance to contribute and educate. His book is based on hard-earned experience from around the globe, cracking open the mysteries behind putting on a successful mass participation event. To those who want to organise, here then is your bible.

Mass participation events are an essential element to any city’s sports strategy. They have the widest reach and are the most visible manifestation of any narrative of a livable city. Successful mass participation events require the same degree of professional planning and project management as any other elite competition. To this end, Chris Robb’s experience and expertise is key.

Chris Robb has taken the concept of mass participation in sports in Asia to a new level, offering people an opportunity to embrace a healthy and active lifestyle.

I've known Chris for over 10 years, having worked with him on many of his international sporting events. He knows exactly what it takes to create a truly unique and successful event that satisfies not only the participants but also the sponsors and key stakeholders. His MPA conference was one of the best I’ve attended, and the experience and insight Chris shared during the delivery of his key note speech was hugely impactful.

Having worked with Chris Robb for more than 12 years and on a variety of events, I can say that I have never met a person more suited to the work they do. Creative, attentive to detail and an inveterate networker, Chris get things set up and ready to go, closely inspects the result and, as a result, bakes an even better cake next time.

Chris’ foresight which led to the creation of programmes such as Mass Participation Asia, pulling industry leaders together and his willingness to share his vast knowledge and expertise is exactly what the industry needs.

For more than 20 years, Chris has been a world class operator in mass participation sports events with a really insightful and in-depth knowledge of the industry, particularly in the fast-evolving Asian marketplace. His public presentations on the subject are thoughtful and insightful but most importantly, they are based on a wealth of experience of creating and delivering large scale, iconic mass participation events.

Chris Robb is one of the best leaders I have had anything to do with. From the Sydney Olympics to the Singapore Marathon, Chris’s attention to detail is unsurpassed. He is highly respected in the Events industry which is illustrated by the success of Mass Participation Asia. Chris is also a powerful public speaker who inspires his audience.

Event Experience
Some of our past portfolio of events include:











