WELCOME TO

MASS PARTICIPATION WORLD

Facilitating Year-Round Engagement and Collaboration
with a global community of mass participation professionals,
and aspiring industry leaders.

As Seen On

Mass Participation World Conference 2020

We’re massively excited to round out the year with the fifth edition of the Mass Participation World Conference which will take place on Thursday 10 and Friday 11 December as an online event. The theme will be “Changing the Narrative: Solutions to move from Surviving to Thriving”.

Ripple Effect White Paper

This research that we have been driving in partnership with NeuroPower Group and supported by Professional Triathletes Organisation, highlights the astounding impact of Mass Participation events on the health and wellbeing of communities across the globe.

DOWNLOAD A COPY NOW

Education

Chris is passionate about sharing their combined 65 years of knowledge to help current and future leaders avoid some of the mistakes that they have made in their journey. Through MPW, they will be sharing their knowledge and insights through a variety of platforms including free webinars, subject-based workshops, and a program of five and 10 month Master Classes.

In our continuous effort to empower the industry and share knowledge with current and future leaders, Mass Participation World hosts several year-round education sessions including:

MPW Free Web Series

Every fortnight, we will be recording free MPW Web Series sessions to help you in the Mass Participation industry. They will include subject matter experts and industry leaders from across the globe so you won’t feel alone as the Mass Participation and most other industries continue to wrestle with what life and business is going to be like during and post COVID.

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Strength in Numbers

Strength in Numbers is an “open mic” fortnightly Zoom room to come and connect, ask for help with any challenge you may be facing, share ideas and lessons or just listen. There is no pressure to contribute in any way. We will start with 45minute sessions for now and on occasion if the conversation dictates may go for an hour.

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The Aid Station

“The Aid Station” – a series of interviews with inspiring people all over the globe. It’s a 15 to 20 minute video interview which is also available in podcast format on most popular platforms. Many of the interviews will be with “ordinary” people from small businesses across the globe with amazing stories to tell.

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Consulting & Mentoring

Book out Chris to have a one-on-one conversation. Whether it’s a new event concept, a potential sponsor activation, a review of your current processes, get an expert’s opinion in a private setting.

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Consulting

There is no part of the Mass Participation eco-system that Chris doesn’t understand. Together, they have a vast amount of experience with helping governments, cities, federations, brands, rights holders and suppliers set strategies, create concepts, enter new markets and measure outcomes to name a few. Through MPW, there is an opportunity for industry stakeholders to engage Chris directly or work with their extensive network of partners across the globe.

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Meet the Founder

Chris Robb

Mass Participation World (MPW) was founded by Chris Robb in 2015 to help facilitate collaboration and best practice across all ver.

Chris is a 35 year Mass Participation veteran which has seen him at the helm of events for over 1 million people including the 60,000 runner Standard Chartered Singapore Marathon. He is also the author of Mass Participation Sports Events as well as being an international speaker who has spoken in 15 countries.

At MPW, we passionately believe that Mass Participation sports have a massive role to play in the future health and wellbeing of the world. Without doubt, the best results can be achieved through partnership and collaboration across the entire industry eco-system. Our dream is to see an industry that works together across all verticals to help raise the tide so that all boats rise. Together, we can positively impact the lives of hundreds of millions of people.

Testimonials

Robbie McEwen AM

Triple Tour de France Green Jersey Winner and winner of over 200 professional races

"A great communicator and innovator"

I witnessed how he oversaw a massive & logistically complicated event helping it run smoothly and making it a huge success. I have learned a great deal from watching Chris & by following his advice. He is a great communicator & innovator in a segment that he has helped to pioneer in Asia.

Josh Black

Former CEO, GroupM Content Asia Pacific

"Like a championship quarterback"

There are few individuals that understand and have thrived in this space across multiple decades, countries, sports and event formats. Chris has ice in his veins and is like a championship quarterback – he sees what is going to happen 3-4 plays before it does and his team can then react before the issue even happens.

Phil Liggett MBE

The Voice of Cycling

"Here then is your bible"

Chris’ heart is in seeing the cycling and running phenomenon blossom in Asia and he has not missed a chance to contribute and educate. His book is based on hard-earned experience from around the globe, cracking open the mysteries behind putting on a successful mass participation event. To those who want to organise, here then is your bible.

Lim Teck Yin

CEO, Sport Singapore

"His experience and expertise are key"

Mass participation events are an essential element to any city’s sports strategy. They have the widest reach and are the most visible manifestation of any narrative of a livable city. Successful mass participation events require the same degree of professional planning and project management as any other elite competition. To this end, Chris Robb’s experience and expertise is key.

Fred Uytengsu

Chairman, Sunrise Events, Inc.

"Taken mass participation in Asia to a new level"

Chris Robb has taken the concept of mass participation in sports in Asia to a new level, offering people an opportunity to embrace a healthy and active lifestyle.

Lorna Campbell

Regional Director, APAC, H+K Strategies

"An expert in the field of mass participation"

I've known Chris for over 10 years, having worked with him on many of his international sporting events. He knows exactly what it takes to create a truly unique and successful event that satisfies not only the participants but also the sponsors and key stakeholders. His MPA conference was one of the best I’ve attended, and the experience and insight Chris shared during the delivery of his key note speech was hugely impactful.

Alan Rushton

Founder and CEO, Sport for Television

"Few can equal him"

Having worked with Chris Robb for more than 12 years and on a variety of events, I can say that I have never met a person more suited to the work they do. Creative, attentive to detail and an inveterate networker, Chris get things set up and ready to go, closely inspects the result and, as a result, bakes an even better cake next time.

Gloria Ng

Director and Co-Founder, Dirigo Events

"Exactly what the industry needs"

Chris’ foresight which led to the creation of programmes such as Mass Participation Asia, pulling industry leaders together and his willingness to share his vast knowledge and expertise is exactly what the industry needs.

Craig Dews

Chief Executive, Limelight Sports Group

"A world class operator"

For more than 20 years, Chris has been a world class operator in mass participation sports events with a really insightful and in-depth knowledge of the industry, particularly in the fast-evolving Asian marketplace. His public presentations on the subject are thoughtful and insightful but most importantly, they are based on a wealth of experience of creating and delivering large scale, iconic mass participation events.

Craig Sheridan APM

Managing Director, Sheridan Consulting Group

"One of the best leaders I have had anything to do with"

Chris Robb is one of the best leaders I have had anything to do with. From the Sydney Olympics to the Singapore Marathon, Chris’s attention to detail is unsurpassed. He is highly respected in the Events industry which is illustrated by the success of Mass Participation Asia. Chris is also a powerful public speaker who inspires his audience.