I witnessed how he oversaw a massive & logistically complicated event helping it run smoothly and making it a huge success. I have learned a great deal from watching Chris & by following his advice. He is a great communicator & innovator in a segment that he has helped to pioneer in Asia.

There are few individuals that understand and have thrived in this space across multiple decades, countries, sports and event formats. Chris has ice in his veins and is like a championship quarterback – he sees what is going to happen 3-4 plays before it does and his team can then react before the issue even happens.

Chris’ heart is in seeing the cycling and running phenomenon blossom in Asia and he has not missed a chance to contribute and educate. His book is based on hard-earned experience from around the globe, cracking open the mysteries behind putting on a successful mass participation event. To those who want to organise, here then is your bible.

Mass participation events are an essential element to any city’s sports strategy. They have the widest reach and are the most visible manifestation of any narrative of a livable city. Successful mass participation events require the same degree of professional planning and project management as any other elite competition. To this end, Chris Robb’s experience and expertise is key.

Chris Robb has taken the concept of mass participation in sports in Asia to a new level, offering people an opportunity to embrace a healthy and active lifestyle.

I've known Chris for over 10 years, having worked with him on many of his international sporting events. He knows exactly what it takes to create a truly unique and successful event that satisfies not only the participants but also the sponsors and key stakeholders. His MPA conference was one of the best I’ve attended, and the experience and insight Chris shared during the delivery of his key note speech was hugely impactful.

Having worked with Chris Robb for more than 12 years and on a variety of events, I can say that I have never met a person more suited to the work they do. Creative, attentive to detail and an inveterate networker, Chris get things set up and ready to go, closely inspects the result and, as a result, bakes an even better cake next time.

Chris’ foresight which led to the creation of programmes such as Mass Participation Asia, pulling industry leaders together and his willingness to share his vast knowledge and expertise is exactly what the industry needs.

For more than 20 years, Chris has been a world class operator in mass participation sports events with a really insightful and in-depth knowledge of the industry, particularly in the fast-evolving Asian marketplace. His public presentations on the subject are thoughtful and insightful but most importantly, they are based on a wealth of experience of creating and delivering large scale, iconic mass participation events.

Chris Robb is one of the best leaders I have had anything to do with. From the Sydney Olympics to the Singapore Marathon, Chris’s attention to detail is unsurpassed. He is highly respected in the Events industry which is illustrated by the success of Mass Participation Asia. Chris is also a powerful public speaker who inspires his audience.

Since working with him on the Singapore Marathon, Chris has been a great business partner, mentor and friend; he is one of the most influential people in my career in the past few years. Sports and business partnerships is a fast growing segment in Asia Pacific. I recommend Chris as the go-to person to any company seeking consultation on a mass participation event strategy in the region.