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Mass Participation World

Fostering Collaboration and Driving Best Practice - working through partnership and collaboration across the entire industry eco-system.

  • TEAM
  • CONFERENCES
  • INSIGHTS
    • INSIGHT REPORTS
  • EDUCATION
    • MASTER CLASS
    • WORKSHOPS
    • FREE WEBINARS
    • MENTORING
  • CONSULTING
  • CONTACT
  • TEAM
  • CONFERENCES
  • INSIGHTS
    • INSIGHT REPORTS
  • EDUCATION
    • MASTER CLASS
    • WORKSHOPS
    • FREE WEBINARS
    • MENTORING
  • CONSULTING
  • CONTACT
Mass Participation World

WELCOME TO

MASS PARTICIPATION WORLD

Facilitating Year-Round Engagement and Collaboration

CONFERENCES

Fostering collaboration and best practice in the mass participation industry

INSIGHTS

Industry insights with customisable reports on a participant’s year-round journey

Education

Grooming the next generation of mass participation leaders

Consulting

Leveraging years of combined experience to deliver goals

Mass participation World Conferences

Conferences

Building on the huge success of Mass Participation Asia which was founded by Chris in 2015 that has already attracted industry leading speakers and delegates from 21 countries to events in Singapore and Bangkok, plans are underway to expand into a network of global and regional conferences across the world. Mass Participation World’s conferences are designed and curated to foster collaboration and best practice in the mass participation industry.


UPCOMING CONFERENCE

SINGAPORE
2 – 4 December 2019

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mass particpation world research

Insights

Expanding on the inaugural 2018 Asian Runner Survey which was conducted in partnership with Running USA and drawing on Mike’s 30 years of data and insights experience, MPW is building a series of surveys that will help all industry verticals to understand “Mass Participation 365” – the year round journey of a mass participation participant. The surveys will be used to generate multiple annual insight reports by vertical (running, cycling, triathlon, swimming, obstacle etc) as well as by city, country and event.


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mass particpation world education

Education

Both Chris and Mike are passionate about sharing their combined 65 years of knowledge to help current and future leaders avoid some of the mistakes that they have made in their journey. Through MPW, they will be sharing their knowledge and insights through a variety of platforms including free webinars, subject-based workshops, and a program of five and 10 month Master Classes.

In our continuous effort to empower the industry and share knowledge with current and future leaders, Mass Participation World hosts several year-round education sessions including:

Master Class

Join a group of dedicated industry leaders in a peer-supported master class journey that will equip you with the know how of mass participation. Intake starts annually with options for a 5 and 10-month program.

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Workshops

Hosted for small groups, our interactive workshops impart practical knowledge with direct interaction and real-life scenarios for participants.
 
 
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Free Webinars

Join one of our free hour-long webinars covering an aspect of mass participation where we provide insights and industry best practices.
 
 
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Consulting & Mentoring

Book out Chris or Mike to have a one-on-one conversation. Whether it’s a new event concept, a potential sponsor activation, a review of your current processes, get an expert’s opinion in a private setting.

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mass particpation world consulting

Consulting

There is no part of the Mass Participation eco-system that Chris and Mike don’t understand. Together, they have a vast amount of experience with helping governments, cities, federations, brands, rights holders and suppliers set strategies, create concepts, enter new markets and measure outcomes to name a few. Through MPW, there is an opportunity for industry stakeholders to engage Chris and Mike directly or work with their extensive network of partners across the globe.

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About Mass Participation World

Team

Mass Participation World (MPW) was co-founded by Chris Robb and Mike Laflin who between them have over 65 years of experience in the sports industry.

Chris Robb
Chris Robb

Chris is a 35 year Mass Participation veteran which has seen him at the helm of events for over 1 million people including the 60,000 runner Singapore Marathon. He is also the author of Mass Participation Sports Events as well as being an international speaker who has spoken in 15 countries.

Mike is the Founder and Former CEO of Sportcal and now the Founder, Director and CEO of Global Sports Strategies. Mike brings over 30 years of experience with data & research in the sports industry.

There is no doubt that the world faces huge and growing health issues.

Mike Laflin
Mike Laflin

At MPW, we passionately believe that Mass Participation sports have a massive role to play in the future health and wellbeing of the world. Without doubt, the best results can be achieved through partnership and collaboration across the entire industry eco-system. Our dream is to see an industry that works together across all verticals to help raise the tide so that all boats rise. Together, we can positively impact the lives of hundreds of millions of people.

As Seen On

Daily Telegraph
Campaign
The Business Times
GMA
Berita
Abs
Channel News Asia
Fox Sports
New Straits Times
Euro Sport
The Nation
Sydney Morning Herald
Mass Participation World Testimonials

Testimonials

Robbie McEwen AM
Robbie McEwen AM
Triple Tour de France Green Jersey Winner and winner of over 200 professional races
"A great communicator and innovator"

I witnessed how he oversaw a massive & logistically complicated event helping it run smoothly and making it a huge success. I have learned a great deal from watching Chris & by following his advice. He is a great communicator & innovator in a segment that he has helped to pioneer in Asia.

 
Josh Black
Josh Black
Former CEO, GroupM Content Asia Pacific
"Like a championship quarterback"

There are few individuals that understand and have thrived in this space across multiple decades, countries, sports and event formats. Chris has ice in his veins and is like a championship quarterback – he sees what is going to happen 3-4 plays before it does and his team can then react before the issue even happens.

 
Phil Liggett MBE
Phil Liggett MBE
The Voice of Cycling
"Here then is your bible"

Chris’ heart is in seeing the cycling and running phenomenon blossom in Asia and he has not missed a chance to contribute and educate. His book is based on hard-earned experience from around the globe, cracking open the mysteries behind putting on a successful mass participation event. To those who want to organise, here then is your bible.

 
Lim Teck Yin
Lim Teck Yin
CEO, Sport Singapore
"His experience and expertise are key"

Mass participation events are an essential element to any city’s sports strategy. They have the widest reach and are the most visible manifestation of any narrative of a livable city. Successful mass participation events require the same degree of professional planning and project management as any other elite competition. To this end, Chris Robb’s experience and expertise is key.

 
Fred Uytengsu
Fred Uytengsu
Chairman, Sunrise Events, Inc.
"Taken mass participation in Asia to a new level"

Chris Robb has taken the concept of mass participation in sports in Asia to a new level, offering people an opportunity to embrace a healthy and active lifestyle.

 
Lorna Campbell
Lorna Campbell
Regional Director, APAC, H+K Strategies
"An expert in the field of mass participation"

I've known Chris for over 10 years, having worked with him on many of his international sporting events. He knows exactly what it takes to create a truly unique and successful event that satisfies not only the participants but also the sponsors and key stakeholders. His MPA conference was one of the best I’ve attended, and the experience and insight Chris shared during the delivery of his key note speech was hugely impactful.

 
Alan Rushton
Alan Rushton
Founder and CEO, Sport for Television
"Few can equal him"

Having worked with Chris Robb for more than 12 years and on a variety of events, I can say that I have never met a person more suited to the work they do. Creative, attentive to detail and an inveterate networker, Chris get things set up and ready to go, closely inspects the result and, as a result, bakes an even better cake next time.

 
Gloria Ng
Gloria Ng
Director and Co-Founder, Dirigo Events
"Exactly what the industry needs"

Chris’ foresight which led to the creation of programmes such as Mass Participation Asia, pulling industry leaders together and his willingness to share his vast knowledge and expertise is exactly what the industry needs.

 
Craig Dews
Craig Dews
Chief Executive, Limelight Sports Group
"A world class operator"

For more than 20 years, Chris has been a world class operator in mass participation sports events with a really insightful and in-depth knowledge of the industry, particularly in the fast-evolving Asian marketplace. His public presentations on the subject are thoughtful and insightful but most importantly, they are based on a wealth of experience of creating and delivering large scale, iconic mass participation events.

 
Craig Sheridan APM
Craig Sheridan APM
Managing Director, Sheridan Consulting Group
"One of the best leaders I have had anything to do with"

Chris Robb is one of the best leaders I have had anything to do with. From the Sydney Olympics to the Singapore Marathon, Chris’s attention to detail is unsurpassed. He is highly respected in the Events industry which is illustrated by the success of Mass Participation Asia. Chris is also a powerful public speaker who inspires his audience.

 
Sean Davidson
Sean Davidson
 

Event Experience

Some of our past portfolio of events include:

Sydney 2000
Standard Chartered Marathon Singapore
Red Bull SpEed Street
Anlene Orchard Mile
Asics City Relay
Bare your sole
Cycle Asia
Dove Star walk
J.P.Morgan
Nat Geo city chase
Red Bull Flug Tag
Wheelchair sports NSW

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Mass Participation World

10 Anson Road #10-11,
International Plaza, Singapore 079903

Contact Us

(65) 9326 4254
info@massparticipationasia.com

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