We are hugely excited to have the support of World Athletics as we embark on a project to gather as much data as possible from successfully delivered events around the world. The key objective is to provide information that organisers can take to government agencies to help facilitate permit applications. Across the globe, pockets of …

2020 Mass Participation World Wrap Up
While 2020 has been a bumpy and challenging road for so many of us I am incredibly lucky that it has had way more ups than downs for me and proud that we have been able to achieve so much at MPW. A huge thanks to all of those who have supported me from my …

The Aid Station Episode 9 – Jeanette Wang, Digital Content Creative and Passionate Age-Grouper
Today we travel to Hong Kong for The Aid Station in an episode that is certain to inspire and probably bring a tear to many eyes. We will meet Jeanette Wang who is there with her six month old son Malte whilst her five year old daughter Marla is locked down with her …

The Aid Station Episode 8 – Anil Singh, Managing Director, Procam International
Anil has been totally locked down for over four weeks with one exception – sneaking out at 4am one night to take pampers and milk to a friend with a new born baby. “I’m a hugely gregarious person and if you had told me that I would be locked down for a month I …
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The. Aid. Station Episode 7 – Andrew Messick, CEO, The IRONMAN Group
Andrew gives a behind the scenes look at the operational complexities of having to postpone 97 races into an already packed Q3/Q4 calendar. He talks about the importance of “over communication” to make it happen, especially with staff and a key focus on supporting younger staff during such trying times. He also highlights the …
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The Aid Station Episode 6 – Charlotte Melchert, CEO of World’s Marathons
Life in Sweden is different to most parts of the world as there has been no compulsory lock-down. Shops and restaurants are still open but business challenges are still huge. Charlotte gives an intriguing insight into running a team of 18 people working remotely across 12 countries and the challenges faced by a …
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The Aid Station Episode 5 – Phil Liggett, The Voice of Cycling
The production of today’s edition of “The Aid Station” with Phil Liggett, The Voice of Cycling, was an endurance event in itself which took almost a week to complete due to him being stranded in a remote game reserve in South Africa with limited connectivity. In this entertaining edition Phil shares the parallels of the …
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The Aid Station Episode 4 – Princess Galura, GM, Sunrise Events, Part of IRONMAN Group
Today, we travel to Manila to meet Princess Galura, GM of Sunrise Events, the dynamo behind the vision of Fred Uytengsu to bring IRONMAN to the Philippines. Sunrise, now part of The IRONMAN Group has a portfolio of events showcasing the stunning beauty of the Philippines and regularly voted by athletes as some of the …
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Masterclass: You are not alone, From Isolation Into Opportunity During Crisis
There are many people in our industry, and of course others, dealing with a sense of isolation and loss right now. It may be a loss of freedom and interaction with others, loss of a business, loss of staff & colleagues, loss of an event which has been cancelled and more. Each of us …
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Masterclass: Virtual Events, Short-Term Gap or Extended Product Mix
&nspp; With the problem of so many events being cancelled or postponed there has been a huge rush to create virtual races. My sense is that few have done it with a long term view in mind and in many instances it has been a knee-jerk reaction with little thought given to how a virtual …
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