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With the problem of so many events being cancelled or postponed there has been a huge rush to create virtual races. My sense is that few have done it with a long term view in mind and in many instances it has been a knee-jerk reaction with little thought given to how a virtual event fits strategically into the extension of an event brand.
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I’m excited to host a Masterclass on Friday to explore “Virtual Events: Short term stop-gap or expanded product mix”
I will be joined to discuss key elements of a considered virtual event strategy including a number of case studies by Pierre Duvelleroy, Founder, njuko, Julie Royer Coutts, Director, Haute Route, Katrine Gribel Vorum, Head of Events, Danish Athletics and Sam Middlehurst, Co-Founder and Managing Director, Fresh Events
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The response has already been huge. Please send in any questions to chris@chrisrobb.asia