Honoured to have such a diverse and informative panel for yesterday’s MPW Web Series and including the opportunity to discuss the recently announced partnership with UTMB and IRONMAN with Frederic Lenart, CEO of UTMB Group.
Some fantastic innovations regarding alternative revenue sources to maximise commercial sustainability blended with some great insights from Tony Bonney, MD and Head of Strategy, Grow on Purpose with respect to the power of integrating purpose into your business and events. See highlights below:
- Forming collaborations and joining combined experiences helps meet demand and grow businesses, the UTMB and IRONMAN partnership is a great example of this
- Membership schemes incentivises customer loyalty and can provide businesses with an investment fund as well as aiding cash flow, take at look at the Brighton Marathon example
- The MetaMiles loyalty scheme replaces generic finisher rewards with items chosen by participants individually, further personalising the event experience and driving engagement with an eCommerce platform that also provides opportunities for partners.
- Rewarding your loyal customers provides a great marketing and research avenue to test new initiatives
- Bringing purpose and really thinking deeply about what engages your communities drives significant value in your business
- Challenging the norm and traditional ways of doing things will lead to new opportunities for growth
- 64% of the webinar audience had used the opportunity presented by the Pandemic to launch new revenue streams in their businesses
- When a business gets its purpose offering right it becomes intrinsic to the core business and not a bolt on – it goes way beyond just selecting a charity partner
- 91% of our audience defined purpose as ‘businesses and events contributing to our community and society’; mass participation experiences impact far more than just a person taking part in an event
Hope to see you on Thursday 03 June for another MPW Web Series, talking about “The New Partnership Landscape: Challenges and Opportunities”
5am Los Angeles
8am New York
1pm London
4pm Dubai
8pm Singapore
10pm Sydney