Consulting

Through the combined expertise of both Chris Robb and Mike Laflin, the duo have worked with Mass Participation events for more than a million participants across the globe including the likes of Australia, Singapore, Malaysia, Philippines, Thailand, Zimbabwe, South Africa and India. Our expansive knowledge covers every aspect of Mass Participation events, from event conceptualisation through to sponsorship, marketing, and operations, creating high impact for our clients.

We work with governments, global and local brands, rights holders, agencies, media, industry suppliers, non-profit organisations, as well as sporting federations.

Our Portfolio

Some of our portfolio includes being the Road Events Supervisor at the Sydney Olympics and the Race and Project Director of the Standard Chartered Singapore Marathon with 60,000 runners and over 5,000 volunteers and staff as well as Cycle Asia which at its peak attracted almost 20,000 cyclists to multi-day events in the heart of Singapore, Kuala Lumpur and Manila.

Charity Related Events

In an increasingly purpose-driven world, we have a vast array of experiences to draw on from mass participation events that have created enormous community impact. Some examples include our role in helping conceptualise and deliver the inaugural Mother’s Day Classic in Sydney which has grown into a national network of events that has raised more than $30million for breast cancer research as well as the Dove Pink Star Walk in Sydney and the Barclays Bare Your Sole in Singapore.

Disability Events

Chris was Road Events Supervisor for the Sydney Paralympics and for a number of years, he was at the helm of one of the world’s premier wheelchair races, the Ozday 10k which attracted most of the top racers and took place on Australia Day in Sydney.

Creating Event Concepts and IP

One of our core strengths is creating new event concepts. Some concepts we’ve worked on include Cycle Singapore which went on to become Cycle Asia across multiple countries, Anlene Orchard Mile and ASICS City Relay which was the response to a brief from ASICS and has now been rolled out in multiple countries.

Creating High Impact

Speak to us on sharing our experience and insights so that the impact of your event is significantly enhanced. We can play a diverse range of roles ranging from overall Project Director through to a narrow focus on one or a few aspects including those listed below:

• STRATEGIC
  From creating entire event concepts to developing your event strategy, we can help you identify clear objectives and KPIs as well as recalibrate your existing ones.
  
• FINANCIAL/ADMINISTRATIVE
  Have us create or rework your budgeting and commercial modelling or to develop RFP/tender documents or simply do a financial/admin debrief/review of past events.
  
• COMMERCIAL/MARKETING
  Whether you need to identify your sponsorship inventory or to create bespoke packages and activations, our breadth of experience in developing integrated marketing and PR plans help create memorable participant experiences.
• OPERATIONAL
  Arguably one of our biggest strengths, we will provide a holistic operational approach for your event from day 1, ensuring appropriate dates, venues, timelines, teams, suppliers, routes, stakeholders, security, and everything else to create a successful event.

Connect with us through the form and we’ll reach out to discuss your needs.