Team
Mass Participation World (MPW) was co-founded by Chris Robb and Mike Laflin who between them have over 65 years of experience in the sports industry.
Chris Robb
Chris is a 35 year Mass Participation veteran which has seen him at the helm of events for over 1 million people including the 60,000 runner Singapore Marathon. He is also the author of Mass Participation Sports Events as well as being an international speaker who has spoken in 15 countries.
Mike is the Founder and Former CEO of Sportcal and now the Founder, Director and CEO of Global Sports Strategies. Mike brings over 30 years of experience with data & research in the sports industry.
There is no doubt that the world faces huge and growing health issues.
Mike Laflin
At MPW, we passionately believe that Mass Participation sports have a massive role to play in the future health and wellbeing of the world. Without doubt, the best results can be achieved through partnership and collaboration across the entire industry eco-system. Our dream is to see an industry that works together across all verticals to help raise the tide so that all boats rise. Together, we can positively impact the lives of hundreds of millions of people.