Purpose-led strategic advisor, NED, Entrepreneur, Leader, Investor, Founder of In The Bubble (investor in open-water swimming).
A career that has spanned many sectors but centred around using sport to inspire and campaign – from business partner of solo sailor Dame Ellen MacArthur, to co-founding the Haute Route cycling series, creating events and managing athletes, and developing multi-million sponsorship deals for events such as the Volvo Ocean Race 2017.