Ms. Thai Minh Diem Tu is currently Chief Marketing Officer for Vietnam Technological and Commercial Joint Stock Bank (“Techcombank”). Ms. Tu is a seasoned marketing and general business lead with more than 20 years of experience in marketing and general business management in the financial services and fast-moving consumer goods sectors.
Since joining Techcombank, Ms. Tu, together with the executive team, have created a new vision for the Bank, “Change banking, change lives” and led innovative marketing and customer engagement strategies that have promoted its “Be Greater” brand promise and driven rapid growth in brand value.
Ms. Tu is a passionate advocate of ESG and corporate social responsibility and has led the Bank’s efforts to contribute to the community by promoting healthy living. Under her guidance the Bank has partnered with the Ho Chi Minh and Hanoi marathons to support the government and contribute to community values. She leads by example and has herself completed the World Marathon Major events in Boston, Chicago, London, and Tokyo and is on track to become a Six Star Finisher.
Prior to joining Techcombank, Ms. Tu held various senior executive positions, including during a decade with FrieslandCampina and eight years with Unilever.
She has an MBA from University of California Irvine (UCI) and a Business Management graduate degree in HCMC University of Foreign Languages and Information Technology.