After 10 amazing years in Asia, Mass Participation World 2027 makes its European debut in Belgrade, Serbia.
Held alongside the Belgrade Marathon and the European Road Running Championships, MPW27 will bring together event organisers, brands, destinations, federations, governments, technology providers, investors, and community leaders from around the world to explore the future of movement, health, tourism, and human connection.
Themed “Mass Participation for Humanity: Building a More Unified, Investable, and Scalable Industry”, the conference will further explore how our industry can play an even greater role in creating healthier populations, stronger communities, more vibrant destinations, and a more resilient future for all.
As the global movement economy continues to evolve, the role of mass participation sport has never been more important. What was once viewed primarily as recreation or competition is increasingly being recognised as a powerful force for healthier populations, stronger communities, more vibrant destinations, and more resilient economies.
The opportunities before us are immense: Participation is growing globally. New technologies are transforming how people discover, engage with, and experience sport. Cities and destinations are recognising the value of active lifestyles and sport tourism. Employers are increasingly investing in movement as a pathway to healthier and more productive workforces.
Yet, significant challenges remain. Physical inactivity continues to rise in many parts of the world, health systems are under pressure, social isolation is increasing, and our industry remains fragmented despite its collective potential.
Through inspiring case studies, practical insights, and meaningful collaboration, we will examine how our industry can contribute to healthier lives, stronger communities, sustainable destinations, economic growth, and greater human connection.
Together, we will continue building the foundations of Vision 2050—a shared ambition to help create a more sustainable and investable global mass participation sports industry and help get one billion more people moving by mid-century.
The future of mass participation is about more than events – it is about people, purpose, and humanity.
Hear from and connect with high-profile speakers from around the world. Expert voices - both from within the mass participation industry and beyond - will be continue to be unveiled.
MPW features a variety of interactive workshops, panels, and fireside chats to drive collaboration and exchange, centered around each year's unique theme.
As technology continues to transform our industry, MPW27 will shine a light on the innovations and emerging trends shaping the future of participation, events, communities, and active lifestyles. Subscribe to our newsletter and socials for further updates on this year's Innovation Challenge.
Meet and connect with a diverse range of delegates from around the world, representing every corner of the mass participation ecosystem. Attendees include event organisers, rights holders, brands, sponsors, government agencies, destinations, tech providers, suppliers, investors, agencies, federations, and non-profits.
Stay tuned as we announce the full MPW27 program and speaker line-up. You can view the past year’s MPW25’s agenda here.
Choose from four registration packages to suit your needs and budget. Plus packages include accommodation and airport transfers—highly recommended as hotel availability is expected to be limited during the marathon and European Road Running Championships (ERC) weekend.
ASIA DISCOUNT
If you reside in Asia, use promo code “MPWASIA20” at checkout to receive 20% off your ticket prices.
MPW access only
MPW access + accommodation
MPW + ERC access only
MPW + ERC access + accommodation
*MPW Conference Access includes lunch and refreshment throughout the event
Current listed prices are Early Bird rates, expiring 30 September 2026.
Looking for a custom travel package? Please out to us at register@massparticipationworld.com.
RECOMMENDED HOTEL
~€150/night. Located right beside the venue, Sava Center.
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WALKING DISTANCE
~€120/night. 8-10 minute walk from the venue.
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COO, Chicago Marathon
"Mass Participation World are industry leaders when it comes to creating and executing a global endurance sport conference, bringing our industry together to foster connections, share leading practices, address current challenges and develop creative solutions."
Consultant, Marathon Foto
"The conference in Bangkok was one of the best I’ve ever attended. It was well organized, had great content and engagement and created more clients for our business."
Vice President, Sports Division, Northstar Meetings Group
Executive Editor/Publisher, SportsTravel
"MPW is a world-class conference, topping the list when it comes to value for its participants. I can’t recommend the event enough as well as the value it would bring to a host city."
Regional Lead, APAC, GSIC Powered by Microsoft
"MPW is the one event where the global mass participation industry truly comes together. The insights, connections, and collaborations I’ve gained here have been invaluable."
For sponsorship opportunities, please contact sean@massparticipationworld.com.
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